Blog

Wedding Fairs: Do we really need them?

Wedding fairs are a wonderful thing. Everyone is happy, couples walk around browsing exhibitors and picking out things to make their dream wedding come true. Exhibitors are happily telling couples about the wonderful weddings they have done in the past. Everyone is cheery, but are they really? Over the next 12 months, in the South

How should you be approaching events?

When chatting to exhibitors, almost each and every one has mentioned the decline of sales at events or exhibitions. Wrong venue? Wrong weather? Wrong advertising? Maybe a mixture of all three? I, however, put this down to the economic climate, I can hear you groaning from here, more talk of this elusive “economic climate”. People

The busiest weekend of the year

The first full weekend of December is often considered the busiest weekend of the year, packed full of Christmas fairs, fetes and markets. I frequently get asked why I miss this ‘perfect’ weekend. I answer with two simple reasons; This weekend is saturated with events already It’s too late to hit Christmas shoppers The first

The Importance of Being Online

“Having a website is going to allow you to reach a wider customer base and could make you more money and more successful.” According to a recent study “the UK carries out far more retail online than any other major economy”. This is becoming more and more apparent when you look at the amount of high street businesses

SEO Basics: Increasing Website Traffic for Small Businesses

So you have a website for your business and you’re pretty happy with it. It has everything you think you want to say, a nice design and it’s got you out there on the internet where there are millions upon millions of potential customers who you are sure will want to hear about you and

Facebook, Twitter and Word of Mouth

92.9% of UK Internet users are on Facebook and the number of UK Twitter users has doubled in the past two years. “Facebook? Oh yeah, I have one of them, I don’t use it much”. I hear this all too often, if you’re guilty of having this conversation, then you’re doing things wrong! 92.9% of

Treasuring our Traders

Without our traders, we are nothing – You are our most important asset. I make it part of my job here at Diverse Events to search out events in Plymouth, Devon and Cornwall that are like ours. I like to know what other events organisers are doing, what is going well for them and what

Displays – The window to your business

You arrive at the venue, a decorated event room with exhibitors areas nicely set out, but now you’re faced with the mammoth task of making your space look amazing. “Oh, that’s the easy part” I hear you say, then why do so many people get it wrong? Your exhibition space, be it a table, marquee

Don’t judge – Engagement is key!

As an events organiser in Devon, I get out to as many events as possible, from craft fairs and wedding shows right up to Royal County Shows and I see it time and time again; exhibitors judging the potential customers. They notice someone approaching, but instead of looking up from their phone, smiling, greeting and

Successful events

How can you make our events through Plymouth, Tavistock, Devon and Cornwall work for you? We’ve put together some handy tips to ensure everything is perfect on the day! Insurance – This one is an important one. As a trader it is vital you have Public Liability Insurance (PLI) and very often Product Liability. If